In 2013, Love Stories founder and creative director Marloes Hoedeman set out to design lingerie that’s as versatile as she knew women to be. The type of lingerie that makes you feel beautiful, minus the discomfort.
Et voilà, Love Stories was born: a lingerie brand that celebrates the bralette as the sexiest, most feminine, most comfortable piece of lingerie in the world. A holiday for your boobs.
A lingerie brand first and foremost, Love Stories soon learned that their lovely customers were swimming in their lingerie for a lack of cute swimwear options. What better cue to design a swimwear line with bikini’s, swimsuits and beachwear?